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相识一下Gen G（ive）——再行界说现代慈功德业的明星们

指令变革的八张神情

开始：

Financial Times/金融时报

作家：

Marion Willingham

著作《Meet Gen G(ive) – the stars redefining modern philanthropy？相识一下Gen G（ive）——再行界说现代慈功德业的明星们》发布在金融时报上，作家是Marion Willingham。著作聚焦于被称为“G(ive)一代”的Z世代，他们正在再行界说现代慈善的意见。著作探讨了这一代东说念主在钞票袭取、社会包袱和本事驱动下，若何将慈善融入往往生活、职业遴荐和公众形象塑造中，并排举了8位Z世代的明星慈善首领以及他们在作念的慈善处事。 伸开剩余96%

Generation Z has been raised on a cocktail of climate panic, internet activism and viral celebrity. It will also be one of the recipients of what financial advisers call “the Great Wealth Transfer”, which will see retiring Boomers pass down trillions in assets over the next 20 years. With that inheritance, “younger folks are keen to give earlier in their lives”, says John Canady, CEO of National Philanthropic Trust UK.

Z世代成长在时局错愕、网罗行动宗旨和病毒式传播的名东说念主文化之中。此外，他们也将成为金融防守人所称的“钞票大转机”的受益者之一。在异日20年内，退休的婴儿潮一代将向下一代传递数万亿资产。英国国度慈善相信（National Philanthropic Trust UK）的首席实施官约翰·卡纳迪暗意：“年青东说念主更倾向于在东说念主生的早期阶段来进行捐赠。”

A UK study by Enthuse finds that 31 per cent of Gen Z are regular donors, compared to 27 per cent overall. In the US, research lab the Blackbaud Institute estimates that 59 per cent of Gen Z already gives to charity in some way. Together they are redefining philanthropy as an everyday act, permeating their public, private and professional lives.

英国Enthuse公司的一项讨论发现，31%的Z世代是频繁性捐赠东说念主，而总体的平均比例为27%。在好意思国，讨论机构Blackbaud Institute算计，59%的Z世代也曾以某种神情向慈善机构进行捐赠。Z世代正在共同再行界说慈善，将其界说为一种往往步履。一种浸透到他们的群众、私东说念主和职业生活中的往往步履。

Many benefactors are turning to impact investing, a strategy that creates a positive social or environmental impact and generates financial returns in the process. Seventy-three per cent of Gen Z and Millennial investors demand environmental, social and governance (ESG) criteria from their investment portfolios. “The logic is: we’re going to give this money away to do good, so why don’t we have it in investments that are also doing good?” says Canady. “The previous generation would make the money on one side and give it away on the other. [Younger donors] tie those very much together.” Even the nomenclature is changing: a survey by Foundation Source found that most young people prefer “giver”, “advocate” or “change-maker” to “philanthropist”.

很多捐赠东说念主正在转向影响力投资，这是一种既能创造积极的社会或环境影响，同期又能带来财务酬劳的投资计策。73%的Z世代和千禧一代投资者条目其投资组合合乎环境、社会和治理（ESG）圭臬。约翰·卡纳迪暗意：“逻辑是，咱们要把这些钱捐出去作念好事，那为什么不把这些钱投到相通是在作念好事的投资里呢？上一代的东说念主一边赢利，一边把钱捐出去。而年青的捐赠东说念主则更倾向于将两者细致勾通在一皆。”甚而连称号也在发生变化：Foundation Source的一项探访发现，大大都年青东说念主更可爱使用“赐与者（giver）”、“倡导者（advocate）”或“变革者（change-maker）”这些称谓，而不是“慈善家（philanthropist）”。

Likewise, young celebrities and entrepreneurs are incorporating this spirit into their professional ventures. With the increasing demand for ESG credentials – 62 per cent of Gen Z shoppers prefer to buy from sustainable brands, according to retail platform First Insight – this is “a marketing tool as much as a force for change”, says Lucie Greene, founder of trend-forecasting consultancy Light Years. For many this philanthropic impulse is intuitive: Greene cites Rare Beauty, the “vegan and cruelty-free” make-up brand founded by singer Selena Gomez, which diverts one per cent of sales towards improving access to mental health services as an example. Musicians, meanwhile, are bypassing one-off charity concerts in favour of purpose-driven tours. Inspired by Canadian rock band Arcade Fire, who have donated a dollar from every ticket sale to charity since 2005, the non-profit Plus1 helps artists including Sabrina Carpenter and Chappell Roan direct funds towards LGBTQ+ rights, animal welfare and mental-wellbeing organisations. Billie Eilish and Harry Styles work with Reverb to reduce the carbon footprint of their shows.

相通，年青的名东说念主和企业家们也将这种精神融入到他们的职业业绩中。趋势接头参议公司Light Years的首创东说念主露西·格林暗意，跟着对ESG认证的需求握住增多，凭据零卖平台First Insight的数据，62%的Z世代购物者更自得购买可捏续发展品牌的居品。格林以为，这是“一种营销用具，同期亦然一种变革力量”。关于很多东说念主来说，这种慈善冲动是直观驱动的。格林举了歌手赛琳娜·戈麦斯（Selena Gomez）创立的“纯素零残忍“彩妆品牌Rare Beauty为例，该品牌将1%的销售收入用于改善情态健康服务的可及性。与此同期，音乐东说念主也正在搁置一次性慈善演唱会，转而进行以处事为驱动的巡演。加拿大摇滚乐队Arcade Fire自2005年以来，每售出一张演唱会门票便向慈善机构捐赠1好意思元。非牟利组织Plus1匡助包括塞布丽娜·卡彭特（Sabrina Carpenter）和查普尔·罗恩（Chappell Roan）在内的艺术家，将资金定向用于救助LGBTQ+权利、动物福利和情态健康等组织。而比莉·艾利什（Billie Eilish）和哈里·斯泰尔斯（Harry Styles）则与非牟利组织Reverb合作，来减少演唱会的碳萍踪。

Celebrities can attract criticism for lending their influence rather than their own money, even more so when a personal scandal detracts from a foundation’s achievements, or an ill-equipped team mismanages funds. “There are countless examples of people getting bad advice, from a tax perspective or a fundraising perspective,” says Harrie Bakst, co-founder of the Weinstein Carnegie Philanthropic Group, whose clients include the Elton John AIDS Foundation and late Brazilian football legend Pelé’s foundation. His advice to young celebrities is threefold: “Know when you’re ready”, “surround yourself with experts” and “don’t be duplicative. Add value.” As Greene puts it, “Any really relevant cultural platform for Gen Z now has some kind of charitable component.” As a generation of fans becomes increasingly progressive, critical and globally minded, the newest cohort of public figures cannot just be ambassadors for their chosen causes; they must be philanthropic institutions in themselves.

名东说念主经常会因为运用我方的影响力而非捐赠我方的资金，而受到月旦。在个东说念主丑闻安谧基金会效劳，或团队管制不善导致资金被铺张的情况下，月旦就愈加严重了。Weinstein Carnegie慈善集团的蚁合首创东说念主哈里·巴克斯暗意：“有无数案例标明，东说念主们在税务或筹款方面得到了虚伪的冷漠。”该集团的客户包括艾尔顿·约翰艾滋病基金会和已故巴西足球传说球星贝利的基金会。巴克斯给年青名东说念主的冷漠有三点：“知说念我方是否也曾准备好”、“身边要有专科东说念主士”以及“不要重叠他东说念主的处事，要创造价值。”正如露西·格林所说：“如今，任何与Z世代筹商的文化平台，都需要具备某种慈善元素。”跟着这一代粉丝群体变得越来越越过、批判性更强且具备全球视线，新一代的公世东说念主物不仅要成为其救助的业绩的代言东说念主，他们自己也需要成为慈善机构。

布卡约·萨卡，23岁，伦敦Bukayo Saka, 23, London

提供东说念主说念宗旨援助的足球畅通员

THE FOOTBALLER PROVIDING HUMANITARIAN AID

英格兰队与阿森纳俱乐部足球畅通员布卡约·萨卡

图片开始© Danika Magdelena

Arsenal Football Club’s London-born right-winger debuted for the team in 2018, going on to win the FA Cup and play for England by the age of 19. In 2022, Saka joined forces with children’s charity BigShoe to fund vital surgeries for 120 kids in Nigeria, his parents’ home country. The footballer’s work with BigShoe continued last year when he donated 50 containers to help provide shelter to earthquake victims in Morocco. Closer to home, he has given more than 100 pairs of his New Balance boot collaboration to homeless or at-risk players from the charity-run Street Soccer Academy.

阿森纳足球俱乐部的右边锋布卡约·萨卡降生于伦敦，于2018 岁首度代表球队出场，随后赢得英格兰足总杯，并在19岁时入选英格兰国度队。2022年，萨卡与儿童慈善机构BigShoe合作，为尼日利亚（他父母的家乡）的120名儿童资助了关节的手术资金。旧年，这位足球畅通员无间与BigShoe 合作，为摩洛哥地震灾民捐赠了50个集装箱用于提供卵翼。在他的家乡，他与慈善机构街头足球学院（Street Soccer Academy）合作，向居无定所或靠近逆境的球员挽回了100多双他与New Balance联名合作的球鞋。

艾维·施夫曼，22岁，加利福尼亚Avi Schiffmann, 22, California

将百姓再行安置的软件开发者

THE SOFTWARE DEVELOPER REHOMING REFUGEES

软件开发者艾维·施夫曼

图片开始© Cameron Quijada

Schiffmann’s tech career took off at the age of 17, when he built one of the most popular online Covid-19 trackers, described as “invaluable” by the then director of the National Institute of Allergy and Infectious Diseases, Dr Anthony Fauci. Schiffmann used similar technology to track Black Lives Matter protests in the aftermath of George Floyd’s death, and following Russia’s invasion of Ukraine in 2022 he built UkraineTakeShelter, allowing refugees to connect with potential hosts. The platform initially attracted criticism for lax security measures, but Schiffmann claims the site has safely rehoused more than 100,000 Ukrainians. He has since founded the non-profit Internet Activism, which provides the same service to other crisis zones, and has secured an initial $2.5mn to develop a wearable AI assistant dubbed “friend”, which he says “will help end loneliness”.

艾维·施夫曼的科技业绩在17岁时迎来了冲突，他开发了一个大受宽待的在线新冠疫情跟踪器，曾被那时的好意思国国渡过敏和传染病讨论所垄断安东尼·福奇博士誉为“奇珍异宝”。施夫曼随后使用近似的本事来跟踪乔治·弗洛伊德死一火后的“黑东说念主东说念主权畅通”抗议行径。2022年俄乌冲突后，他开发了“UkraineTakeShelter”平台，匡助百姓与潜在的投寄家庭筹商。该平台领先因安全门径轻佻而受到月旦。但施夫曼称，该网站也曾安全地再行安置了越过10万名乌克兰东说念主。尔后，他成立了非牟利组织“互联网行动宗旨（Internet Activism）”，为其他危急地区提供调换的服务；并成功赢得了250万好意思元的运转资金，用于开发一款名为“friend”的可一稔AI助手，他暗意该助手“将有助于截止孑然”。

斯托姆·里德，21岁，加利福尼亚Storm Reid, 21, California

倡导情态健康意志的演员

THE ACTOR PREACHING MENTAL AWARENESS

演员兼情态健康倡导者斯托姆·里德

图片开始© Maxime Imbert/The London Standard/Eyevine

The Euphoria actor made her film debut, aged nine, in 2013’s 12 Years a Slave. Now 21, she is also known for her role in When They See Us, a Netflix retelling of the Central Park Five case, and an appearance in The Last of Us, which earned her an Emmy. Reid also heads up a production company, A Seed & Wings, and hoodie brand ArashiBlu, profits from which are used to restore local parks in Atlanta, where she grew up. She is an active voice on social media, preaching self-love on Instagram via her #Bamazing campaign, and has partnered with beauty brands such as Maybelline, with whom she worked on a Brave Together initiative to raise awareness around mental health. Dark & Lovely collaborated with Reid on 50 $750 book grants for Black female college students.

斯托姆·里德，21岁，因出演《亢奋/Euphoria》而为东说念主熟知，九岁时便在2013年的电影《为奴十二年/12 Years a Slave》中初度亮相。她还因在Netflix的《有色眼镜/When They See Us》中饰演变装而赢得眷注，该剧论说了中央公园五东说念主案件；以及在《终末生还者/ The Last of Us》中的出演，为她赢得了艾好意思奖。里德还策动着一家制作公司A Seed & Wings，并领有连帽衫品牌ArashiBlu，这些公司的利润将用于莳植亚特兰大当地的公园，因为里德在那边长大。她还在应酬媒体上积极发声，通过Instagram的#Bamazing畅通倡导骄傲，并与好意思妆品牌如好意思宝莲合作，发起了“Brave Together”策动，旨在提能手们对情态健康的眷注。好意思妆品牌Dark & Lovely与里德合作，为黑东说念主女大学生提供了50份价值750好意思元的册本奖学金。

佩奇·布克斯，23岁，康涅狄格Paige Bueckers, 23, Connecticut

引颈年青畅通员前进的体育明星

THE SPORTS STAR LEADING THE WAY FOR YOUNG ATHLETES

康涅狄格大学哈士奇篮球队球员佩奇·布克斯

图片开始© Jared C Tilton/Getty Images

College basketball player Paige Bueckers joined the UConn Huskies in 2020 and played one of the best freshman seasons in the history of the National Collegiate Athletics Association (NCAA). She is one of the first – and most famous – college athletes to benefit from regulation changes allowing players to accept endorsement deals. Now the industry is watching her closely to discover the full potential of these partnerships, both financial and philanthropic, as Bueckers only accepts brand deals with built-in community engagement opportunities. Her Paige Bueckers Foundation was launched in 2022 with the mobile payment service Cash App, funded by an initial $100,000 Bitcoin donation from the brand. The foundation’s “Food & Wellness” mission is supported by EdTech company Chegg, which stocks the University of Connecticut’s on-campus food bank, while drinks brand Gatorade sponsors the “Sport” strand, supplying equipment to youth sports organisations across the state. Bueckers also gets stuck in herself, running training sessions for young athletes who are looking to follow in her footsteps.

大学篮球畅通员佩奇·布克斯于2020年加入康涅狄格大学哈士奇队，并在好意思国世界大学体育协会历史上打出了最出色的首年赛季之一。她是最早受益于轨则变化的大学畅通员之一，亦然最著明的一位，这些变化允许畅通员遴选代言公约。如今，行业正在密切眷注她，以探索这些合作相关的全部后劲，无论是财务上的照旧慈善方面的；因为布克斯只遴选那些大致通过品牌合算作社区提供参与契机的合作。2022年，她与出动支付服务商Cash App合作成立了佩奇·布克斯基金，该基金会的启动资金来自Cash App捐赠的、价值10万好意思元的比特币。基金会的“食物与健康”处事得到了解释科技公司Chegg的救助，后者为康涅狄格大学校园内的食物银行提供物质，而饮料品牌佳得乐则扶植了“体育”表情，向全康涅狄格州的青少年体育组织提供开辟。布克斯本东说念主也积极参与其中，为那些但愿跟班她脚步的年青畅通员，提供执行课程。

雅拉·沙希迪，24岁，加利福尼亚Yara Shahidi, 24, California

将乐不雅退换为行动的演员

THE ACTOR TURNING OPTIMISM INTO ACTION

演员兼慈善家雅拉·沙希迪

图片开始© Swan Gallet/WWD/Getty Images

Having spent her high-school career working as an actor – she starred in ABC sitcom Black-ish – Shahidi has already spearheaded a number of philanthropic efforts. At 14, she volunteered in Jamaica with healthcare access organisation Integrative Clinics International. She has also mentored young women through non-profit Saving Our Daughters and her own Yara’s Club, an online programme for high-school students launched in 2016 with The Young Women’s Leadership School of New York. Michelle Obama wrote her a recommendation for Harvard University, where Shahidi majored in Interdisciplinary Sociology and African American Studies. The actor has also created a political education series with short-form news company NowThis, and has appeared in the social media campaign for Dior Stands With Women – a collaboration with the Charlize Theron Africa Outreach Project, which saw the French fashion house fund four-year scholarships for students in southern Africa. Her latest venture is a podcast with SiriusXM called The Optimist Project, in which she interviews “the best thought leaders of our time”, among them singer Janelle Monáe and cognitive scientist Dr Laurie Santos. She’s also partnered with Stacey Abrams’ organisation Fair Fight Action to help prevent voter suppression.

在高中时辰，雅拉·沙希迪便动手了她的演艺生计。她曾在ABC情状笑剧《Black-ish/喜新不厌旧》中出演。沙希迪现在也曾牵头开展了多个慈善表情。14岁时，她曾在牙买加的医疗服务组织Integrative Clinics International担任志愿者。她还通过非牟利组织Saving Our Daughters和她我方的表情Yara’s Club辅导年青女性，后者是一个在线表情，于2016年与纽约的年青女性指令力学校（The Young Women’s Leadership School of New York）合作推出，旨在为高中生提供辅导。米歇尔·奥巴马曾为她写保举信，匡助她参加哈佛大学，沙希迪在那边主修跨学科社会学和非裔好意思国东说念主讨论。此外，这位演员还与短视频新闻公司NowThis合作，创建了一系列的政事解释视频。沙希迪还参与了迪奥的Dior Stands With Women应酬媒体畅通（这是与查理兹·塞隆/Charlize Theron的非洲外展项打算合作，该法国前锋品牌资助了非洲南部学生的四年奖学金）。沙希迪的最新表情是与SiriusXM合作的播客《乐不雅宗旨者策动/The Optimist Project》，在节目中她采访了“现代最优秀的想想首领”，包括歌手加奈儿·梦奈（Janelle Monáe）和分解科学家劳里·桑托斯博士。她还与斯欧好意思·艾布拉姆斯的组织“公正选举行动/Fair Fight Action“合作，匡助腐败选民压制（译者注：选民压制是用来羁系或留心特定东说念主群投票或登记投票的计策。该计策试图通过裁汰某些选民的投票率来赢得上风，举例更为严格的身份认证或是关闭特定地区的投票站——维基百科）。

夏尔·勒克莱尔，27岁，蒙特卡洛Charles Leclerc, 27, Monte Carlo

为危急救助提供救助的F1明星

THE F1 STAR PROVIDING CRISIS RELIEF

F1车手夏尔·勒克莱尔

图片开始© Kym Illman/Getty Images

A typical Gen Z multi-hyphenate, the racing driver has already won eight Grands Prix for Ferrari, modelled for Giorgio Armani and founded a low-calorie ice-cream brand, LEC. Leclerc revealed his philanthropic streak during the pandemic when cancellations led him to launch a series of simulated races against opponents including McLaren’s Lando Norris, raising $70,000 for the WHO’s Covid-19 Solidarity Response Fund. 2020 also saw Leclerc volunteer for the Red Cross, delivering meals to the elderly in Monte Carlo, and promote a free mask initiative set up by the Princess Charlene of Monaco Foundation, for which he is an ambassador. Since then, Leclerc has raised more than €360,000 to help victims of flooding in Italy’s Emilia-Romagna by auctioning off his race suit and helmet from the Monaco Grand Prix.

这位赛车手是典型的“Z世代”多面手，赛车手查尔斯·勒克莱尔也曾为法拉利赢得了八场大奖赛冠军，还为乔治·阿玛尼作念过模特，并创立了低热量冰淇淋品牌LEC。在疫情时间，勒克莱尔展现了他的慈善精神。当赛事被取消时，他发起了一系列模拟比赛，与包括迈凯伦车队的兰多·诺里斯在内的敌手进行对决，为世界卫生组织的COVID-19和洽搪塞基金筹集了7万好意思元。2020年，勒克莱尔还志愿为红十字会服务，在蒙特卡洛为老年东说念主送餐，并救助由摩纳哥夏琳王妃基金会诞生的免费口罩倡议，勒克莱尔是该基金会的亲善大使。之后，勒克莱尔还通过拍卖摩纳哥大奖赛的赛车服和头盔，为意大利艾米利亚-罗马涅地区的洪灾灾民筹集了越过36万欧元。

塞布丽娜·卡彭特，25岁，加利福尼亚Sabrina Carpenter, 25, California

激发年青东说念主投票的歌手

THE SINGER INSPIRING YOUNG PEOPLE TO VOTE

歌手塞布丽娜·卡彭特

图片开始© Pascal Le Segretain/Getty Images

An addition to the ever-growing list of Disney Channel alumni, Carpenter has become a bestselling pop artist with the help of TikTok and a supporting gig at Taylor Swift’s Eras Tour. For her own sold-out arena tour, Short n’ Sweet, Carpenter collaborated with Plus1 to donate an undisclosed percentage of profits to her Plus1 fund, which is dedicated to mental health, animal welfare and LGBTQ+ advocacy. The tour also welcomed volunteers from HeadCount, a democratic participation non-profit that named Carpenter as the pop artist who had registered the most new voters – 35,814 – ahead of the US presidential election last month. The merchandise for her 2016 single “Smoke and Fire” raised funds for the American Red Cross, while the Van Leeuwen coffee ice-cream promoting her 2024 single “Espresso” diverted 50 per cent of profits to the Ali Forney Center, which tackles homelessness among LGBTQ+ youth.

算作出自迪士尼频说念的又一位明星艺东说念主，塞布丽娜·卡彭特凭借TikTok和在泰勒·斯威夫特（Taylor Swift）的Eras Tour演唱会的开场上演，成为了又名畅销流行歌手。在她已售罄的Short n’ Sweet巡演中，卡一又特与非牟利组织Plus1合作，捐赠了未公开比例的利润到她的Plus1基金，该基金奋勉于于情态健康、动物福利和LGBTQ+权利倡导。此次巡演还迎来了来自非牟利性民主参与组织HeadCount的志愿者。该组织将卡一又特评为在11月好意思国总统大选前，匡助新选民注册登记最多的流行歌手，有35814东说念主。此外，她2016年单曲《Smoke and Fire》的附进居品，为好意思国红十字会筹集了资金。而为了推论她2024年单曲《Espresso》所推出的Van Leeuwen咖啡冰淇淋，则将其利润的50%捐馈赠了Ali Forney Center，该组织奋勉于于惩处LGBTQ+青少年居无定所的问题。

凯莱布·麦克劳克林，22岁，乔治亚Caleb McLaughlin, 22, Georgia

倡导金融常识修养的演员

THE ACTOR ADVOCATING FOR FINANCIAL LITERACY

演员兼金融常识修养倡导者凯莱布·麦克劳克林

图片开始© Sarahbeth Maney/New York Times/Redux/Eyevine

Best known as Lucas in Netflix’s Stranger Things, McLaughlin has also had a Broadway career, portraying Young Simba in The Lion King. Last year, he was announced as the newest face of Dior Beauty, selected for his achievements in both acting and philanthropy. His Toa Foundation Inc, founded in 2020, supports personal development globally through performing arts and financial literacy – a cause McLaughlin has also championed through work with banking platform Step. His social media has been plastered with hashtags such as #BeYourBiggestFan and #EmbraceYourFace, as well as videos a

麦克劳克林在Netflix的《怪奇物语/Stranger Things》中饰演的卢卡斯一角最为东说念主熟知，他还曾在百老汇出演《狮子王》中的年青辛巴。旧年，他被文书成为迪奥好意思妆的最新代言东说念主，这亦然因为他在演艺和慈功德业方面的竖立。他于2020年创立的非牟利组织Toa Foundation Inc，奋勉于于通过在全球边界内提供与扮演艺术和金融常识修养筹商的契机和资源，来救助个东说念主发展。麦克劳克林还通过与银行平台 Step 的合作来倡导这一业绩。他的应酬媒体上充斥着#BeYourBiggestFan（作念我方最大的粉丝）和#EmbraceYourFace（接纳你的面貌）等话题标签，以及倡导选民登记的非牟利组织 vote.org的视频。

关节句翻译

零残忍原则，是指居品以及制作居品时所使用的通盘原料都莫得进行过动物实验。那么零残忍的英文是什么？

Cruelty Free

cruelty n. 残忍;残忍的步履

翻译、撰稿：丁适于（杭州市基金会发展促进会）

发布于：浙江省